WWE fans have been irritated for years by the WWE's strict avoidance of certain words and phrases in promos, interviews, media and on commentary. Reports indicate that WWE are easing up on those rules, with banned terminology no longer forbidden.
Reported in the latest issue of the Wrestling Observer Newsletter, Dave Meltzer details that amidst the various changes going on behind the scenes at WWE, talent have had some restrictions on what they can say lifted. More precisely, Meltzer reports that 'wrestling' and 'wrestler' are 'no longer dirty words'. Whilst talent are sure to still be referred to as 'WWE Superstars' as part of the company's branding objectives, the easing of the rules certainly gives talent more freedom in what they say.
Previously, terms such as 'wrestler' and 'wrestling' had been forbidden under the last several years of Vince McMahon's reign over WWE creative. Cody Rhodes had attested to this recently, sharing how he had been fined $1000 for uttering the term championship 'belt', proving just how forbidden certain phrases had become.