Costco’s iconic hot dog combo has remained $1.50 for 35-years thanks to its founder!
This is the best story:
The quarter-pound all-beef hot dog with unlimited refills of your 20-ounce soda was introduced in 1984.
When told by a company official the deal was losing them money, Costco co-founder and former CEO Jim Sinegal said, “If you raise [the price of] the effing hot dog, I will kill you. Figure it out”.
So in 2009, when supply costs were on the rise, Costco moved away from Hebrew National and decided to move hot dog production in-house, building a Kirkland’s Signature hot dog plant in Los Angeles and another in Chicago. This allowed them to continue to charge just $1.50 for the deal.
Best story ever right!?!