I cannot wrap my brain around this...
Despite their many colors, all Skittles are actually the same flavor!!
According to a Brandeis University neuropsychologist, Don Katz, who specializes in taste, most gummy candies are too. And so are Froot Loops.
He also said, “Skittles have different fragrances and different colors — but they all taste exactly the same.”
This works because our brains are used to processing certain sensory cues together. For example, our brains associate the color yellow, a lemon smell and a slightly acidic taste with each other. When you’re offered two of these three sensory cues, your brain will fill in the blanks.
Read about the entire study HERE!