Kraft Launching PINK Mac and Cheese for Valentine's Day!

This is not a drill...Kraft has launched PINK Mac and Cheese for Valentine's Day!

The special mix will turn the noodles a bright magenta color, rather than that familiar orange.

So, what makes the powder pink?

The vibrant pink hue comes from beetroot and carrot concentrates. As for what makes it tastes like candy, the extra packet of powder contains fructose, natural flavors and vanilla extract.

You have to enter a contest to win a box though! They will not be sold in stores and a thousand winners will be selected to receive the magenta mac in time for Feb. 14!

Details in the tweet below!

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